Multidisciplinary artist, photographer and painter, Avivit Segal was trained in therapeutic horse riding and Chinese medicine, before focusing on her artistic career. Her works have been widely exhibited in Israel. Her distinctive photography style aimed for the meeting point between the concrete photograph and the abstract image.

For the artist, the white expanse created in consequence of overexposure is meaningful. In her quest for the ‘naked’ picture, Avivit Segal tries to reach the outcome of timeless conciseness and clarity. Overexposure conceals details which are unnecessary to her, yet remain as a ‘ghost’ in the final result.